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Founded in 2024, the brand was born from a personal journey deeply rooted in childhood memories. Growing up, I was surrounded by the delicate art of crochet through my mother, who lovingly created handmade pieces for our home. Watching her transform simple threads into something beautiful sparked something in me — a quiet inspiration that stayed for years.

Over time, I discovered my own passion for handmade design. What began as a creative escape soon turned into a true calling — a desire to create unique pieces that carry emotion, identity, and authenticity.

The name Tilmi by Moana reflects this story and its meaning. Tilmi is an Amazigh word that symbolizes connection, femininity, and heritage — a tribute to my roots and culture. Moana, meaning “ocean” or “deep essence,” represents freedom, creativity, and the flow of inspiration.

Together, the name embodies a harmony between tradition and modern expression — a blend of roots and dreams.

Each piece is carefully handcrafted with patience and love, where every stitch tells a story. No two items are ever the same, making each creation as unique as the person who carries it.

Tilmi by Moana is not just about crochet, it’s about preserving a legacy, expressing individuality, and celebrating the beauty of handmade art.